DEFINING YOUR GOAL AND NEEDS
AND COMPLETING THE PROCESS WITH OPTIMAL PRODUCT PRODUCTION
About Us
About neweRa design; eRa design was established by ERA in 2012 as a result of the discontent that he encountered amongst customers due to packaging manufacturers who could only offer what they were able to produce. There was no attempt made to verify whether the packaging was the best possible fit for the product and the customer’s requirements. A supplier of cardboard packaging will never offer a solution using other materials, a canning supplier will do the same. eRa design distinguishes itself by having an independent position and broad perspective, plus the desire to take a fresh look at things and go off the beaten path. Over the years this approach has proven to be a great success. We work in collaboration with King Legand to assess what the best possible packaging solution will be for each product. As a result, stunning packaging concepts have been developed and delivered for many well-known brands. We work within many sectors including fashion, sport, cosmetics, retail, food and non-food. A product inspiration book is available upon request. Are you inspired by the way that eRa design works and would you like to discuss further with us? Please contact us by email info@eRadesign.com We look forward to hearing from you.
Services
concept
Every request for packaging requires a unique solution. Sometimes this can be simple and other times more complicated. After an initial inventory of your requirements, we will identify all the possibilities for the best possible packaging solution. This process takes into account brand awareness and positioning and includes an analysis of the market within which this product needs to distinguish itself. Is an individual package required or will it be part of a whole range of products? Using this input we can prepare a customised packaging concept.
development
After creating the concept, the following steps will develop the packaging further: select form, test material, draft artwork, trial colours and make samples. NeweRa manages these product developments like no other company. Creativity, material knowledge and technology are used together seamlessly. We have many years of experience in the graphics and packaging industry
production
From idea to end product is often a complete journey. At neweRa this process is in good hands. From making the concept packaging and selecting the right artwork to sourcing an international manufacturer and delivering an appropriate price and then guiding the entire production process through to delivery of the final product. We work with an established team of international manufacturers who are fully certified according to the highest standards. Should a concept product require delivery from outside of our current network, we will source an appropriate manufacturer
